SECURITY

Radio industry in 2009

    Rising production costs, export tax rebate policy adjustment, and strict environmental protection measures, the yuan continues to appreciate, inflation, monetary tightening, low labor costs to become history, the U.S. sub-prime crisis triggered by the global financial crisis … … All these have left China in 2008 deep imprint, but also the impact of China’s radio industry, to promote the development of the whole industry more than 10 years of the most difficult period.

    

    Therefore, in face sudden financial tsunami, a lot of business prospects for the future of great concern, it seems “an atmosphere of the wind over flat” trend. In fact, as a radio industry, there is no need to talk about the discoloration. Because of the financial tsunami, the greatest impact are those of export-oriented enterprises, the Chinese radio market, the vast majority of enterprises in the country, so the impact is not thought that serious.

    

    Of course, likely to continue for one or two years of a softening economy, environment, China’s radio industry will certainly be affected, and this, there are many people in the industry that the small walkie-talkie for most businesses, will face a survival issues, and if able to survive the crisis is certainly influential and powerful enterprises. And if the crisis is really on the radio industry, the impact of a deadly, then the most affected, injured most certainly are those of the individual operation of an international brand.

    Therefore, how to seize opportunities in this crisis, have sprung up everywhere, blaze a way out, I think we should be summed up in priority to the following aspects:

    

    One, to national policy as an opportunity to analyze the domestic consumption environment, and tap the domestic market

    In-depth analysis of the current national economic policy, the Central Economic Work Conference that in 2009 the focus of economic work: First, “Bao growth” is a top priority, the face of adversity seize opportunities; the second is to persist in order to expand domestic demand to take the “consumer” This great article; third macro-policy continues to be “flexible and prudent” fiscal and monetary policy of continuous efforts. Can be seen in 2009 is an unusual year, the state must ensure economic growth, to expand domestic demand, fiscal policy is to actively support. So as a walkie-talkie products businesses should devote great efforts to domestic consumption and large, and continuously develop the domestic market.

     

A full analysis of strengths and weaknesses of their products, while understanding the characteristics of rival products, the production of differentiated products to meet human needs. Anything stand out in a number of opponents to be showcased their different characteristics, namely, their trump card. Copying or follow someone else’s product, only to die earlier than others. Take the domestic radio industry, after nearly two years of industry reshuffle, wash away that some products are not features, popularity and the homogenization of serious, while machinery and equipment obsolete, the comprehensive strength behind the company. However, easier said than done, how to produce differentiated products to meet human needs. The key is the need innovative product R & D talent and market-sensitive marketing professionals.

    2, accurate market positioning, so that customers and establish a product’s image can not be replaced. Enterprises do not have a product or market position, it means that there is no sense of direction, do not reflect the professionalism, the result is the product of marginalization. Product design must make their own customer’s needs in the possession of a series of land. Briefly put, your product is low-end products, mid-range products or high-end products. In short you have a product to meet customer needs. Rather than the customer what they want, what’s there.

    3, clear market segmentation. What kind of products to produce, we must demand to understand what kind of products. Through market segmentation more conducive for us to choose the target market, according to the target market to choose our product portfolio.

    4, changes in marketing services strategy, brand enterprises should take into account brand, product target market is going to move down the strategic adjustment. “Sell themselves” the era of the past, the product brand in the process of building their own foundation, but also must continue to push the outside world, must-related research and development, technology, market and other related resources been adjusted.

    

    Second, we must attach importance to brand building. The increasing homogenization of the product today, why almost-quality products that other people can sell a thousand dollars, which they can only sell a few hundred dollars? Why the same marketing programs to increase the sales of others, tens of millions or hundreds of million, but hundreds of thousands of its own growth can not I? Why are they bigger and bigger, they themselves have to mark time or even getting smaller and smaller? Ultimately, because of their own brands strong enough. And many radio companies have been trapped in such a misunderstanding, because they felt sure we should advertise the brand, that is, through the heap of money out of. In fact, the brand is integrated, in addition to advertising, the consumers, dealers and employees of the word of mouth is a very important factor, so companies of any size If you sell a product can do to provide a service to allow customers truly satisfied, there is no advertising is still in the brand can do.

  If the commitment to employees and dealers can not be honored, distribution, wages and benefits such as policy or is not available in the industry’s competitiveness, resulting in a lot of employee grievances, so that the enterprise is doomed unable to retain good employees, companies are very difficult to become bigger and stronger .

    

    Third, reduce costs, the first Paul and then the survival and development.

    Business to make a profit, when profit margins shrink when outside, we must strengthen their internal business process management and control, production costs, including machinery, equipment and means of production, to strengthen the daily accounting and control. Or the imposition of economic responsibility assessment system, to let everyone understand that money go to those places, and it is worthwhile to spend. To keep the materials used in the most need.

    Ways to lower the cost of the first companies to control a good inventory of raw materials and products to ensure that inventory at a reasonable level. With the international crude oil prices had fallen in, all kinds of chemical raw materials will further lower the price. Therefore, the radio companies must pay attention to real-time price of raw materials, not a one-time purchase too much, before that the size of the procurement in order to reduce the cost of a comprehensive procurement practices in the course of the financial crisis is not applicable.

    

    4, in human resources, according to the actual situation of enterprises to take appropriate policy of contraction and manpower reserves.

    5, in the enterprise fund chain, appropriate use of the state’s low-interest loans, make an inventory of funds, and prevent capital in connection with fault;

    6, in product development, the appropriate transfer of product development efforts, followed by market demand, to meet different market needs.

    2009 has come ever-changing market environment require us to continue to emancipate the mind, constant innovation to adapt to market changes, we believe that, if we move a little more brains, we go far a little faster in ensuring that the premise of business survival Enhancing Internal Strength , recharge your batteries, once the market recovery, the crisis is over, you can quickly seize the market, enterprises can also be expected to be great development.
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